This is one of the most intriguing of our 3 situations, especially for the younger prospective businessman. Even though he has made a tentative selection of a kind of business to enter, the survey approach may prove valuable either as a test of his present idea or in suggesting more promising alternatives.

Various motives in addiction to those mentioned prompt different individuals to survey the opportunities available for launching a new enterprise. Most of these will fall in one or more of the following categories:

1. Capitalizing on trends to get in early.
2. Cashing in on special abilities.
3. Making profitable use of an inheritance.
4. Meeting wants neglected by monopolies or big business.
5. Meeting wants resulting from population shifts, changing age composition of the population.
6. Put a hobby to productive use.
7. Put new discoveries into use.
8. Seeking a large and continuous profit.
9. Seeking to be of public service.
10. Seeking to put new materials or waste products to profitable use.
11. Seeking to solve widespread consumer problems are already discussed.
12. Wanting to help minority groups.

Another site which discuss business opportunities.