To discover an opportunity for starting a new business, there are methods of approach suggested:
- Start with what you are prepared or equipped to offer. What can you do with your preparation and equipment, who wants the products you could offer, where and when, and how?
- Analyze expansion trends of a community. Find new uses for zippers, staples and other common products.
- Analyze each market: home seekers, children, single women, businessmen, students. The presence of these and many similar groups in every community constitutes markets within the market.
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