This is one of the most intriguing of our 3 situations, especially for the younger prospective businessman. Even though he has made a tentative selection of a kind of business to enter, the survey approach may prove valuable either as a test of his present idea or in suggesting more promising alternatives.

Various motives in addiction to those mentioned prompt different individuals to survey the opportunities available for launching a new enterprise. Most of these will fall in one or more of the following categories:
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